SweepstakesA sweepstake is defined as a promotion that is more of a “game of chance.” Participants simply fill out an entry form with their name, mailing address, email address, and other contact information and submit that entry form into the pot of collective entries. From those entries, a winner, or winners, is drawn at random and awarded a prize. Though sweepstakes promotions are in essence “the luck of the draw”, they can require the participant to answer questions, predict a sports score or even include a code found on a product or given during a television program. A winner is then chosen from all correct entries. Whether simple or requiring participant answers, sweepstakes collect hundreds of thousands of entries and are a fantastic way for a business to collect invaluable existing and new consumer-based information, reward consumers and build a larger, broader customer base.
ContestsContrary to popular belief, a contest is completely different from a sweepstake in that it requires some sort of user-generated content. This content can range from the submission of an essay or photograph to a video or other user-created entry chosen by the business which is holding the promotion. A great example of a contest would be the wildly popular and fun Duck Brand Stuck at Prom Contest in which entrants create prom dresses and tuxedos from Duck brand duct tape. Rather than a random draw, contest winners are judged from criteria set forth by the company holding the contest. The entries are narrowed down and then chosen from their overall scores, voted on by the general public or sometimes, through a random draw. Contests involve consumers in a more intimate way and provide businesses with important analytics while drawing in new consumers and creating an enormous buzz surrounding their brand.
GamesToday’s consumer is on-the-go and loves the fun and engagement that can only be achieved through a game promotion. Games can include spin-to-win, flip-to-win card matching games, text-to-win promotions and more. The most exciting aspect of a game promotion is the coveted instant-win prize. With predetermined winning days and times set up before the launch of the promotion, consumers are given instant gratification when they see a “CONGRATULATIONS!” message across their phone or computer screen. The idea of hitting that winning time is extremely attractive to consumers and keeps them coming back day after day in hopes of winning a prize. To add to the fun of game promotion, businesses can choose to include a huge prize, awarded at the end of the promotion and up for grabs to anyone that plays the game. Game promotions yield the most return entries and oftentimes bring in the highest number of unique players, dramatically increasing a business’ consumer base and providing crucial consumer analytics.
How Do Sweepstakes, Contests, and Games Benefit Your Business?By aligning with your goals, CFA Promo sweepstakes marketing and management company can help you select the best avenue and add-ons for ensuring your marketing goals are met. Our sweepstakes, contests, and games utilize rewards and incentives to strategically gather data and market research information by creating a foundation for collecting rich insights about your clients. For example, purchase-to-win sweepstakes can be modeled to drive sales by consumers using their purchases as entries via point-of-sale, loyalty cards, or receipt validation methods. In addition, these types of promotions can create word-of-mouth referrals by encouraging consumers to recruit their peers in order to gain additional entries. Another way sweepstakes, contests, and game promotions benefit your business is by boosting ratings and reviews. A staggering 72% of consumers will not take action until they read reviews on products and services. Thus displaying these reviews can increase your conversion rates in upwards of 270%. By offering an incentive or reward in exchange for your company or product reviews, you will build authentic feedback for your brand. Simply put, sweepstakes can be am an easy and effective way to boost key metrics of a larger campaign while providing incentives for consumers to take action.
Which Promotion Choice is Right for Your Business?Sweepstakes, contests or games; which type of promotion is right for your business? CFA Promotions is here to help you decide which type of marketing promotion is right for your company. Whether you choose a sweepstake, a contest or a game-based promotion, we ask the pertinent questions to assist you in meeting those all-important goals:
- Expanding your client base
- Driving traffic to your website
- Boosting your brand awareness
- Renewing and/or rewarding your existing consumer base
- Generating your consumer’s information and analytics
- Encouraging sales
- All of the above
Location, Location, LocationJust as the location of a brick and mortar business is important, where you hold your sweepstakes promotion is equally as important. If you have concerns in regard to the size of your company’s website or bandwidth, don’t allow that to hinder your decision to have a huge promotion. We can help businesses of all sizes. CFA Promo offers you a variety of choices in regard to where your promotion is generated. We can tailor your promotion to launch from your website or social media page to a dedicated, customized page, housed on our server coupled with your own, unique URL. You can choose to have your consumers access that page from one web page or all of your web pages. Another option is a pop-up entry form that greets each visitor to your business’ page. We build your promotional sweepstakes, contest or game from the ground up, designing your landing page to your specifications and supporting the entire promotion on our servers. So, whether you are a Fortune 500 company or a small-town business, we have the right promotion to fit your specific needs.
CFA Promo’s Exclusive “Ready, Set, Promo!” PlatformPlanning a sweepstake, contest or game promotion can take months to even years to complete. And in planning your company promotion, anticipation and excitement build and you cannot wait to get that sweepstake or contest up and running. Therefore, when you are ready to implement that promotion, CFA Promo has an exclusive platform that can get your promotion up and running in as little as a few weeks. Our exclusive “Ready, Set, Promo!” platform takes the complicated and timely guesswork out of building a sweepstake, contest or game promotion by providing you with a simple, blank template that is customized with your brand logo, colors, photos and more. From custom sweepstakes and contest page templates to spin-to-win or scratch-off game templates, we will take your promotion from concept to launch day in record time. As a result, you’ll have your customer base engaged and excited about your brand quickly and you’ll receive those all-important analytics, increased sales and new and returning consumer traffic. And although our “Ready, Set, Promo!” program is an easy and fast way to roll out your promotion, CFA Promo still handles all of the complicated details associated with hosting a sweepstake, contest or game promotion.
CFA Promotions Handles All of the Details, Ensuring Your SuccessCFA Promo is a full-service sweepstake marketing and management company that is best suited for your high-traffic marketing needs. We support your marketing goals throughout the length of the sweepstakes, from concept development to prize fulfillment while handing every major and minor detail for you. We offer you:
- Personalized concept development, consulting, and troubleshooting
- Social media sweepstakes, games and contests with technology support
- Project oversight and guidance
- Legal compliance, risk management, rules, and disclosure development
- State registrations, surety bonds, and IRS filing
- Prize structure planning
- Winner selection, entry validation, affidavit management, and winner notification
- Contest moderation and judging
- Sweepstakes, game and contest prize procurement and fulfillment
- Sweepstakes, game and contest reporting and analytics
- COPPA Compliance guidance, parental consent, and minor participation