CFA has been in the contest, sweepstakes, and game management business for over 20 years and served over 500 companies within those years. One of our clients challenged us to make a game for Warner’s Bras in 2012. That game turned out to be an absolute hit for their customers and brought some fun into their business.
How to Play
The game was a spin to win instant prize game. It targeted mostly women and gave them a chance to win a free bra in their size. The game opened for spinning on the 9th of October in 2012 and ended October 31st, 2012. It turned out to be a sensational promotion for Warner’s and encouraged an influx of traffic to their company by giving away stellar products.
The prizes available to win were:
- 60 First Prizes: This prize featured a complete bra wardrobe with an approximate retail value of $175 each.
- 30 Second Prizes: The second prize available to be won was a free bra with a retail value of $35 each.
- 30 Third Prizes: The third prize was a free pair of panties that valued in at $10.50.
The full approximate retail value (APR) of all prizes was $3,080. All awards came in a variety of sizes that range from petite to plus size.
The Success of the Game
The Warner’s Secret Makeover Spin to Win Game provided a fun, interactive format while encouraging a drive to the retail company and trial promotion. There were 123,062 total entries and 117,874 unique entries. 5,188 people replayed the game, and altogether there were a total of over 510,000 game plays.
Wow--now those are incredible results for Warner’s thanks to CFA. They enticed the customers to purchase their products and created lifelong customers by designing an exciting game that would captivate the consumer's attention.