Sweepstakes Vs. Contests: How to Use Them for Your Marketing Efforts
There is a wide variety of making promotions employed by marketing professionals to increase brand reach and awareness. However, the term “promotion” is so broad that you can fit almost any marketing tactic within its realm of boundaries, including Contests, Sweepstakes, Instant Win Games, Loyalty Programs, or Continuity Programs. Among those mentioned, Sweepstakes and Contests are the most popular choices. Sweepstakes refer to any game of chance that relies solely on the consumer’s luck, while contests are games of skill where contestants get to fight for a winning spot using hard work and talent.