Whether you operate a large-scale company or are a small business owner, customer engagement is a key tool for achieving your business goals. Engaged customers will feel more valued, which will improve their loyalty and likelihood to continue to frequent your business or use your service.
Today's consumers have more options than ever across every industry. Many of them make purchasing decisions based on a number of factors, not just price. If you want to be successful, you need to create buzz and make customers feel like their voice is being heard.
A texting campaign is a great way to promote your company and engage your customers.
Below, we're sharing more information on a text to vote campaign, and how it can help your business. Read on to learn more.
1. Inform Customers About New Products
The primary goal of any text campaign is to engage customers and make them feel heard. In order for your campaign to be successful, there needs to be a secondary element that is fun and relevant for your customers.
If you are rolling out new products and want a unique way to promote them, you can use a text poll. Ask your customers to vote on which product they are most excited for, or which they want to see roll out first.
You're not only delivering information about new products; you're also getting your customers' buy-in before those items are even available.
2. Make Customers Feel Heard
If you want to retain loyal customers, it's important that you find ways to make your customers feel heard. Incorporating a text to vote service is an easy way to communicate that their opinion matters to you.
What you have them vote on is up to you, and doesn't really matter. The important thing is that they have an opportunity to engage.
You can show customers how much you value their input by rewarding them for their participation. For example, you can administer a contest where people are entered to win a prize for participating in text message polls.
3. Remain on Their Minds
Administering a text poll doesn't have to require a lot of effort on your end, but it can have a significant impact on how often customers think about you. Even if they don't engage with any of your other marketing efforts, text voting services are a direct reminder that your business exists.
Even if your customers don't take immediate action, frequent text messaging polls mean that you still pop into their mind regularly. That's the first step to conversion.
Ready to Create a Text to Vote Campaign?
Incorporating a text to vote campaign into your regular marketing efforts is an exciting touchpoint for your customers. You make it easy for them to engage with your company, and you make it easy for them to share their thoughts with you. That creates value and customer loyalty.
For more information on ways to engage your customers, please contact us at any time.