Create Sweepstake Rules The Right Way
When you are running a sweepstakes, it is very important to understand the legal regulations and create your sweepstake rules correctly. To that purpose, we have created this guide to aid in the creation of your official rules. Because contests and sweepstakes run online are a great way to interact with and engage with your customers and potential customers, they have the advantage of allowing you to collect these customers’ information for future marketing purposes. When you collect customers’ information for a promotional campaign like a sweepstakes however, you have to follow the law as far as restrictions and state regulations. These can be complicated which is why it is usually best to hire a sweepstakes company to handle all your contests, however, we offer this guide to give you an idea of how it should work. Often there are suggested best practices used by many campaign promoters to include in your official sweepstake rules, because most likely you will be giving away a product or offering free prizes. This is only a general list of guidelines and you should follow legal advice from a professional lawyer before running your contest or sweepstakes.