From Text-to-Win Sweeps to Mobile Product Demo Extensions In-Store

Text to win engage and acquire promotions continue to re-emerge as a go-to retail promotion in 2018. The opportunity to engage in-store and gather consumer data for remarketing is priceless value! As email boxes flood, mobile text to enter and win promotions offer the intimacy and delivery timing that rises above the noise. We’ve recently [...]

By | 2018-01-08T16:26:28+00:00 January 8th, 2018|Uncategorized|0 Comments

Who and what does the CEO of CFA, Mark Cohen do on a day to day basis?

Clients engage CFA for fun, exciting ideas. Sometimes, the promotions they have in mind to build and execute aren't legally compliant, with many nuances and stipulations to consider. That's where CFA’s CEO, Mark Cohen comes in. Mark with over 30+ years handling rules,works with clients to make sure promotions are compliant and executable from every [...]

By | 2018-01-05T17:22:11+00:00 January 5th, 2018|Uncategorized|0 Comments

Why Social Media Contests Must ALWAYS Have Official Rules

By Carolyn Wilman, www.cfapromo.com   My #1 tip for marketers - ALWAYS HAVE OFFICIAL RULES. Why? If you do not have official rules, you are opening yourself up to all types of legal, ethical, moral, and logistics problems. Marketers always have a set of official rules when running an online sweepstakes because it’s easy. You most [...]

By | 2017-12-05T20:26:24+00:00 December 5th, 2017|Uncategorized|0 Comments

How sweepstakes experts can help your company grow

One of the types of promotions you can do to help your company grow is to run a sweepstakes or contest, and sweepstakes experts are there to help you maximize this growth. These days, sweepstakes management companies are the way to go to get the best ROI for your campaigns. Promotions that are win win [...]

By | 2017-11-15T18:32:12+00:00 October 30th, 2017|Uncategorized|0 Comments

Putting Together Official Contest Rules in 5 Easy Steps

Nearly every U.S. state has some specifics on what you must include in your contest rules. The first thing about creating contest rules is to understand the difference between contest rules and sweepstakes rules. They are written in different ways. Simply put: sweepstakes winning is determined randomly without prejudice, and contest winners are chosen by [...]

By | 2017-11-15T18:27:20+00:00 October 11th, 2017|Uncategorized|0 Comments

What To Do With Sweepstakes Fulfillment

It is the end of your sweepstakes campaign and now you have to determine and notify the winners and do your sweepstakes fulfillment. When you are at this point in your sweepstakes, you will have a process that you will need to follow in order to secure and deliver the prizes. Why you should work [...]

By | 2017-09-21T16:45:12+00:00 October 4th, 2017|Uncategorized|0 Comments

Create Sweepstake Rules The Right Way

When you are running a sweepstakes, it is very important to understand the legal regulations and create your sweepstake rules correctly. To that purpose, we have created this guide to aid in the creation of your official rules. Because contests and sweepstakes run online are a great way to interact with and engage with your [...]

By | 2017-09-21T16:43:23+00:00 September 26th, 2017|Uncategorized|0 Comments