By Carolyn Wilman, www.cfapromo.com My #1 tip for marketers – ALWAYS HAVE OFFICIAL RULES. Why? If you do not have official rules, you are opening yourself up to all types of legal, ethical, moral, and logistics problems. Marketers always have a set of official rules when running an online sweepstakes because it’s easy. You most likely …
Why Social Media Contests Must ALWAYS Have Official Rules Read More »
Most people don’t know that one of the most famous acronyms in the American lexicon originated in the promotions industry. As legend has it, the story goes like this. About 100 years ago, a junior executive during a “pitch meeting” was trying to impress the boss. He came up with what he believed to be …
Why & How You Should Avoid a M.E.S.S. when Planning a Social Media Based Promotion Read More »
One of the types of promotions you can do to help your company grow is to run a sweepstakes or contest, and sweepstakes experts are there to help you maximize this growth. These days, sweepstakes management companies are the way to go to get the best ROI for your campaigns. Promotions that are win win …
How sweepstakes experts can help your company grow Read More »
If you are running a sweepstakes, contest or giveaway for the first time, you are considering how to go about it. You may be thinking of hiring a marketing agency, digital agency or sweepstakes company. Part of your job will be to determine who can help you the best way to run a successful campaign. …
Hiring a sweepstakes company to boost your customer engagement Read More »
So you want to run a sweepstakes or contest to help promote your products and services. What are your first steps? Hire a sweepstakes provider of course. But how do you find a sweepstakes provider that you can trust? Here are seven ways to help identify and find a sweepstakes company that you can trust …
How to find a sweepstakes provider to help manage your sweepstakes Read More »
Nearly every U.S. state has some specifics on what you must include in your contest rules. The first thing about creating contest rules is to understand the difference between contest rules and sweepstakes rules. They are written in different ways. Simply put: sweepstakes winning is determined randomly without prejudice, and contest winners are chosen by …
Putting Together Official Contest Rules in 5 Easy Steps Read More »
It is the end of your sweepstakes campaign and now you have to determine and notify the winners and do your sweepstakes fulfillment. When you are at this point in your sweepstakes, you will have a process that you will need to follow in order to secure and deliver the prizes. Why you should work …
When you are running a sweepstakes, it is very important to understand the legal regulations and create your sweepstake rules correctly. To that purpose, we have created this guide to aid in the creation of your official rules. Because contests and sweepstakes run online are a great way to interact with and engage with your …
Sweepstakes and promotional contests have been around for a while now, whether run from your mail, newspaper, television, or computer. But now running a sweepstake is easier than ever by using a sweepstakes administration company. Why do companies still run sweepstakes? Sweepstakes are still one of the very best ways to get a huge flux …
5 Facts About Sweepstake Administration You Should Know Read More »
When a company claims they offer sweepstake management, you should expect a complete A-Z service that offers customers total online, including mobile, control of their sweepstakes. A sweepstakes management company should offer sweepstakes concept development, consulting, social media sweepstakes and contests with technology support, legal compliance, risk management, state registrations and surety bonds, prize structure …
How to Choose a Great Sweepstake Management Company Read More »