Throughout my career, I have hired, directed and worked closely with well over a dozen different agencies and external resources. But when I first worked with Eric Friedberg and his team at CFA, it was exciting, refreshing, and immediately, Eric stood out as exemplary.

Time and again, regardless of the product, the challenging budget constraints, the aggressive timeline, or the red tape that often existed, Eric was right there with innovative ideas, programs, and promotions. Eric doesn’t just generate great ideas; he takes them successfully from A to Z. He handles all of the details from aligning the brand with the most relevant partners, to the creation of on-target marketing communications, to the development and implementation of cutting edge, engaging, and successful online and offline promotions.

Eric brings fresh perspective and inspires those around him. He’s not afraid to roll up his sleeves and jump in the mix. Whether we needed something at 6am or 11pm, Eric was always there, willingly, to help, with a smile on his face and a mind full of great ideas.

While I was at PepsiCo, Eric was involved with the development and execution of an aggressive tactical plan to build trial of Pepsi ONE, helping to create a loyal consumer base and drive repeat volume beyond set goals. He helped us champion Pepsi ONE’s online presence with a nationwide sampling promotion and online programs with Lycos and Maxim Magazine. Pepsi ONE became the most successful product launch in the last two decades.

Eric is resourceful and innovative, as he’s worked w/ budgets ranging from $20,000 to $2MM+. He’s loyal; he’s passionate while still being strategic; and he’s confident, while not being boastful. Those qualities are innate in who he is, making it a pleasure to work with him and to know him. And when it comes to the world of sports, I know of no one else that is more passionate than Eric. Sports have always been a big part of his personal and professional life.

For the launch of dsports.com, Eric helped us forge relationships and subsequently programs with key players including General Mills, General Motors, and AOL, allowing us to double the effectiveness of our marketing budget and launch a successful web business with over 40,000 sports items.

Bottom line…He gets it! He has the emotional intelligence and intuition needed to develop creative marketing communications and strategies that drive greater awareness and momentum, delivering work that’s on target with objectives, strategies and budget.
Please don’t hesitate to call me if you need any other information.

Regards,
Kimberly Kriss
+1 214 437 2816